He has worked hard in real estate in such a short time to become successful and that had to be a scary thing to do!
Krish has partnered with eXp Realty achieving the prestigious ICON award in the company multiple times.
I’ve asked Krish for some tips to help anyone living here in Australia who has moved from another country and wants to do what Krish has done, working successfully in real estate.
This advice can apply to anyone new to real estate or anyone considering a career in real estate.
I asked Krish these questions -
I would add to Krish’s interview that you need to have a great understanding of the law before starting in real estate.
It’s also important to understand the market. I would suggest attending every single open house in the area you would like to dominate. Get to know the market. You need to know what has sold and what’s for sale. Understand value. Understand the market.
When you start with a cloud-based company you are really working autonomously, so you need to be confident in what you are doing. You need to understand the law and the market.
You need to be self-driven and disciplined.
If you would like to know more about joining eXp please contact either
Lisa B
Phone 0412 210 558
Email Lisa@LisaB.com.au
https://www.theateamexperts.com.au/lisa-b
Krish Gajera
Phone 0425 132 642
Email krish.gajera@expaustralia.com.au
https://www.theateamexperts.com.au/krish-gajera
There are many scenarios where a listing agent can benefit from working with buyers' agents.
And of course, referral fees are industry standard in real estate, so work with a buyers agent you trust and help your sellers and buyers. It’s a win/win/win.
If you are interested in joining our team of selling agents or buyers agents in eXp Realty…
Please reach out to either
Lisa B
0412 210 558
Lisa@LisaB.com.au
https://www.theateamexperts.com.au/lisa-b
Or
Rodney Reinsma
0422 783 727
Rodney@GCPropertyBuyers.com.au
https://www.theateamexperts.com.au/rodney-reinsma
In this podcast we delve into the truth behind working in a physical office or a cloud-based model.
Our panel of agents includes Lisa B, Chris Jazon, Bjorn Kunzel, Barry Feldman, Dee Magion, Krish Gajera and Rodney Reinsma.
Would you like some answers to the following commonly asked questions about working from home in real estate?
What would you say to someone considering working in a home-based business? Advantages and disadvantages?
How do you organise yourself to operate in a cloud-based environment?
What advice would you give someone looking to possibly work in a physical office or a cloud-based work-from-home model.
This podcast is full of absolute GOLD!
Sanngittha Segu - India Real Estate - Hyderabad
Property - Farmland and Farm houses
Sanngittha has a Master's degree in commerce , Business Administration and Management,
Sanngittha is also a member of BNI
In this interview, we discovered how Sanngittha entered real estate.. And let me tell you, she is VERY smart!
We also spoke about women empowerment - this is a topic that comes up especially in real estate, as real estate has in the past been mostly a male-dominated career. That is all changing and we, of course, support women's empowerment.
Sanngittha shared what she believes is important training real estate agents need in India - Some of those things include communication skills, the mechanics of real estate as in the legalities, and also marketing and social media. Another sensitive subject is ethics in business. It needs to be spoken about. Trust is everything.. If agents want credibility and trust, they need to be ethical and honest.
What's interesting in Hyderabad is the industries that are moving their businesses to India, whether it be the tech companies, the pharmaceutical companies or manufacturing. Consumers will demand a higher level of sophistication in the representation of real estate agents.
Sangittha’s son is also a very famous Bollywood actor - click here
Ms. SANNGITTHA SEGU
SyEnnerrgy FarmLands & FarmHouses
Hyderabad
H2, 201, HIG, Chitrapuri Hills, Khajaguda Cross Roads, Gachibowli
Hyderabad
Telanagana
500089
How have you made money in real estate?
We would love to hear your stories.
Bjorn Kunzel discusses how he has purchased properties over the years and what has worked for him.
This is not financial advice, more so just Bjorn’s opinions and what has worked so far for him. .
We also discuss how to set yourself up with exit strategy in real estate.
There are five ways that you can earn an income and build assets in real estate.
Make your life about having a great career in real estate. Make money, save money and invest money.
Create an exit strategy out of real estate.
Many real estate agents don’t think that far ahead.
Again, this is not financial advice, just something to think about.
Today we have a panel of our Exp ICON agents discussing what Real Estate awards mean to them.
We have -
Bjorn Kunzel
Dee Mangion
James Stacy
Krish Gajera
Leigh Martinuzzi
We discussed on the podcast what Rate My Agent Awards are and then each person answered the following questions.
What do awards mean to you?
How do you use awards to leverage your success?
Rate My Agent is based on reviews what do you do to keep your clients happy?
If you would like any more information about eXp Realty, please reach out to any of the panel
Lisa B
Phone 0412 210 558
Lisa@LisaB.com.au
https://www.theateamexperts.com.au/lisa-b
Bjorn Kunzel
Phone 0404 164 447
bjorn.kunzel@expaustralia.com.au
https://www.theateamexperts.com.au/bjorn-kunzel
Dee Mangion
Phone 0409 434 259
dee.mangion@expaustralia.com.au
https://www.theateamexperts.com.au/dee-mangion
James Stacy
Phone 0427 430 005
james.stacy@expaustralia.com.au
https://www.theateamexperts.com.au/james-stacy
Krish Gajera
Phone 0425 132 642
krish.gajera@expaustralia.com.au
https://www.theateamexperts.com.au/krish-gajera
Leigh Martinuzzi
Phone 0490 812 205
leigh@martinuzzi.com.au
Mr Sridhar Av - eXp India and Lisa B Network Australia
Mr Sridhar Av is powered by eXp India and Lisa B Network in Australia
Sridhar has appeared on television where the media and government officials respect his opinion on real estate in India.
Today Sridhar and I discuss what real estate agents in India need to know now. What training Real Estate Agents need now?
The top 5 things real estate agents require with training.
We also discuss our vision for what real estate collaboration looks like in eXp Australia and eXp India.
If you would like more information on eXp in Australia or India, please reach out to either
Sridhar Av
https://www.theateamexperts.com.au/harry-sandhu-page
Phone 9290090169
sridhav.av@expglobalindia.com
Or
Lisa B
https://www.theateamexperts.com.au/lisa-b
Phone 0412 210 558
Lisa@LisaB.com.au
What Real Estate Agents Need to Know In India with Mr. Deepak Agarwal
Real Estate Agents - Today on Let's Talk About Real Estate Podcast, Deepak Agural and I spoke about all things imperative to operating as a professional real estate agent in India.
Understanding the importance of teamwork
Why real estate agents need to be transparent
The importance of using systems and processes
How leads work in India eXp Realty
How real estate agents can operate with more support
Why follow-up is important
CRM’s are your toolbox
Training offered to eXp Realty agents
Why templates are critical in streamlining a real estate agents business.
If you would like more information about eXp Realty and our collaboration with Australian Real Estate Trainers Barry Feldman and Lisa B -
REACH OUT TO DEEPAK AGARWAL - CLICK HERE
Deepak has amazing value to add to any agent looking to join his team.
Jagdamba Enterprises
3rd Floor, 3-2-388, Kachiguda,
Chappal Bazar
Hyderabad
Telangana
500027
If you would like more information on eXp in Australia or India, please reach out to either
Deepak Agarwal
https://www.theateamexperts.com.au/deepak-agarwal
Phone 0988 563 9111
deepak.agarwal@expglobalindia.com
Or
Lisa B
https://www.theateamexperts.com.au/lisa-b
Phone 0412 210 558
Lisa@LisaB.com.au
Today Harry Sandhu and I discuss how real estate agents in India can become THE trusted professionals.
What do Indian real estate agents need to know about becoming a business person?
Where should they start?
Firstly, If I were an agent in India now, I would follow some real estate agents I admired, whether that is in India or abroad. Watch what they do and model them. Put your spin on things, give it your flavour and your personality.
In real estate you want to be a trusted professional for so many reasons. For transparency and for credibility.
You want to show up as someone with market knowledge, have marketing knowledge and strong negotiation skills. Some things that other agents will NOT be able to demonstrate.
This is where we can help you.
Join us in The A Team exp, and you will have complimentary access to The Real Estate Club. The Real Estate Club is a complete training platform that you can have access to that shows you exactly how real estate agents in Australia have gone from zero to writing six figures in a short period.
If you would like more information on eXp in Australia or India, please reach out to either
Harry Sandhu
https://www.theateamexperts.com.au/harry-sandhu-page
Phone 0468 452 400
harry.sandhu@expaustralia.com.au
Or
Lisa B
https://www.theateamexperts.com.au/lisa-b
Phone 0412 210 558
Lisa@LisaB.com.au
West Bangal - India - Real Estate Training
Real Estate Training with Indranil Dey and Lisa B
Indranil recently went back home from Australia to Kolkata West Bangal in India.
Indranil was interested in buying real estate in Kolkata.
What he learned was that real estate agents didn’t have access to the training we have here in Australia. Nowhere near it.
Indranil would love to assist any agents who want to explore the training we provide as well as the Global opportunities that we are building between Australia and India.
If you are interested in finding out more about eXp in India, please watch this video - Click here
This explains the model in India
And if you are located in Australia - Click here
Reach out to Indranil
On 0410 287 916
Or indranil.dey@expaustralia.com.au
Or Lisa B.
On 0412 210 558
or Lisa@LisaB.com.au
James Stacy is the number one agent in eXp Realty Australia. James consistently performs each and every year transacting about 70 plus homes a year. Should you take sales advice from James? Absolutely!
Top 10 Tips
- Communication
- Integrity
- Real Estate knowledge and market knowledge
- Time management
- Negotiation
- Problem-solving
- Match people with Property
- Master Marketing
- Attention to detail
- Dedication
If I were to pick you up and put you anywhere in the world and you had to be successful in Real Estate, what would you do?
You have no database and you don’t know anyone. What would you do to start transacting ASAP?
Align with local businesses such is brokers, solicitors, etc
Go to every single open house, you can go every week. This will allow you to learn the market.
Niche into a certain area.
Affiliate, with a brand and build your brand. (if you want to know about Exp reach out to james )
Facebook and Social Media Marketing
Market around out of area, agents listings, or agents that are not performing very well.
Be consistent in your marketing and prospecting
Become the expert in your area.
If you would like to know more about Exp, Reach out to either -
James Stacy - https://www.theateamexperts.com.au/james-stacy
Phone: 0427 430 005
Email: james.stacy@expaustralia.com.au
Or Lisa B - https://www.theateamexperts.com.au/lisa-b
Phone: 0412 210 558
Email: lisa@lisab.com.au
Mindset is a fascinating topic I love talking about why people do things and equally why they don’t do things.
Today we’re going to be talking about mindset
James Short and I discussed some of the following topics
If you are interested in finding out more about James and his training programs please click here
Email James : tribe@goalstribe.com
James Websites
Barry Feldman joined me recently to discuss the massive opportunities in eXp India and eXp Australia.
Barry and I both recently spent time in India. I explored Delhi as well as travelled through Rajasthan. Barry toured Hyderabad and around Delhi.
We have both identified amazing synergies and business opportunities that we can explore through both countries. It’s exciting!
We have in place in Delhi, a Chartered Accountants firm that can assist with taxation laws from both countries. We have a migration agent to assist with migrating both ways and we also have finance brokers to assist with finance. We also have business brokers.
We now need agents on the ground - both buyers agents and sales agents to assist the clients we are attracting.
There are five ways you can earn an income and build assets within eXp and we are looking to help entrepreneurial agents who would like to team up with us for these business opportunities.
Barry Feldman has been with eXp a relatively short time and has already capped (he receives all commission as he has brought in over $100,000 GC) And he has already grown a team, both here and in India. He also just sold the most expensive property in eXp Australia's history for $19.5 Million.. Something Barry said he would not have been able to do if he was not part of eXp.
So if you are looking for new business opportunities both here in Australia (it doesn't matter where you are located) and India, then please give either Barry or myself a call.
Barry phone 0410 448 277 - Barry@BarryFeldman.com.au
Lisa B phone 0412 210 558 - Lisa@LisaB.com.au
What is a sign jumper in real estate?
This is when real estate agents wait for another real estate agent to nurture a client (whether that be 3 months, 3 years or 13 years) to then as soon as the agent that has worked hard to secure the listing, the other agent thinks it’s a great idea to aim to steal that listing away from the other agent.
To me, that’s a low act. To me it’s stealing.
To me it shows that agent has no skill in finding their own business.
Act professional in real estate, treat other agents how you wish to be treated.
If you do that to other agents, expect if done to you.
What’s worse is that the sellers get to see this behaviour..
If you arent sure how to get listings.. If you have no idea how to prospect, then go to https://www.howtogetlistings.com.au/ there are over 57 ways that you can find your own listings.
Some links you will find helpful
Jodie Curran legend real estate agent and trainer in the beautiful Sunshine Coast in Qld
Thank you for joining me today..
You have had a phenomenal real estate career so far.. Achieved massive highs with your sales, spoken on stage at events with huge celebrities such as Richard Branson, Arnold Schwarzenegger and gary vee
Can you please give us your summary on your career so far..
For those that dont really know where to start with branding..
You have become known for being an expert in branding..
What is a brand to you and how do you build a brand.
You’ve been part of exp a little while now - how has that been..
You obviously looked at other models why choose exp? What was the deciding factor?
What do you love about exp?
You have joined a few brands before and now you are out in your own business.. What advice would you give someone on how to leave an office? What’s the first step..
For those sitting on the fence considering joining exp, what would you say to them?
Why should top producers like yourself, take a look at eXp?
Every agent has certain skills or attributes.. You have loads to offer any agent wanting to join eXp..
How can agents listening to this, benefit in joining you at eXp?
If you are interested to find out more about exp, contact either Lisa or Jodie
Jodie Curran: 0428 675 831 / jodie@agent4573.com.au
Lisa B: 0412 210 558 / lisa@lisab.com.au
#exp #expreatly #expaustralia #expindia #indiaexp #realestateaustralia #australiareal estate
https://www.LisaB.com.au - Lisa B - Let’s Talk about real estate podcast with guest Bjorn Kunzel. Powered by eXp
What to do in 2024 as a real estate agent
You will find in this podcast Lisa B’s tips, as well as Bjorn Kunzel’s tips on how to start 2024 the best way.
Bjorns tips -
Past clients:
Call sms and email. Offer referral program introduction. Listen to the show for sample scripts. This is Legal to do in South Australia, however, in some states of Australia, it is illegal to do. please check if this is allowable where you live
If you don’t have past clients then make sure you build a database of your sphere of influence.
Socials. Video content on all platforms. Show three sides of you.
Personal
Professional
Educational
Data Base - add to it daily. Everyone you meet or who enquires.
Data base.
Put your contacts into categories.
Contact regularly via email, sms and calls -
just listed
just sold
coming soon
off market
more homes wanted
growth days. Etc
Obtain video testimonials from past sellers and buyers. Combine into a reel.
Ask for reviews - Rate my agent, Google - YouTube - Facebook
Doorknock and letter drop - near other sales and listings. Ask what price they would sell for. Straight to the point. No BS.
Create a value proposition flyer.
Lisa B’s tips -
Plan - break down into bite-sized pieces exactly what you need to do - Write as if anything was possible.
Identify why you are doing what you have written in your plan. What’s the leverage? What’s the gain what's the loss?
Resources.. Who do you need to help you? Family friends, coach, Do you need a different vehicle from where you are now?
Look at any gaps you have. What do you need to learn, etc.
Who do you need to show up as.. If you want to earn $500k, what would that look like?
What would you do differently?
Throw everything into it.
Don’t be half-assed..
If you are interested to find out more about exp, contact either Lisa or Bjorn:
Bjorn Kunzel: 0404 164 447 / bjorn.kunzel@expaustralia.com.au
Lisa B: 0412 210 558 / lisa@lisab.com.au
#exp #expreatly #expaustralia #expindia #indiaexp #realestateaustralia #australiareal estate
Today Barry Feldman and I discussed how he sold a property for $19.5M and what he needed to do to achieve that result.
We discuss business strategies and the value that Barry can offer you in real estate.
If you are serious about your career and would like to have a chat with Barry please reach out.
Media
Some of the things you might like to talk about with Barry….
Phone 0410 448 277
You don't have a database and you're faced with a life or death option and the ONLY way you're getting out of it is to GET a listing TODAY. What would YOU do?
This idea came up quite by accident so Lisa and I decided to run with it. I sent a last-minute email out to my list and got some awesome responses. Thanks everybody for participating. There are no longer any excuses to not have a bunch of listings and a full pipeline. Dream big and take names 😎
I would go ‘crazy’ on expired listings then target For Sale By Owners on all the socials, marketing sites like Gumtree, Kijiji and Craigslist
Print off a bunch of IMPORTANT NOTICE Flyers you can find in jigglar.com (Just type IMPORTANT NOTICE) in the search field (See flyer graphic below)
Print off 300 IMPORTANT NOTICE flyers in Jigglar and follow the correct formula to get them out. Watch the ‘how to’ video here
From Linda Goer
Call family and friends
Find someone in the office I could work with
Ask for the office orphan data
Get out of the office and start talking to people – ensuring I am wearing my name badge
Ask colleagues if I could do their open homes
Call Ray Wood and discuss his new secret weapon!
I would check realestate.com.au to see if there are any properties listed by multiple agents and contact or door knock the owners to try to list them and open the home to get some traction. Also, a drive around my area for a signboard check although it’s not so common to have open listings these days, but you never know!! …. It was easier when we had classified ads in the newspaper!!
A post on Facebook to all my ‘friends’ advising that I am now in real estate and offer an incentive to anyone who can refer a property owner who might be interested in selling. I would also offer an incentive to anyone who chooses to sell with me (ie a marketing program for example).
Of course, I would couple this with some sort of letterbox drop into my target area.
Expired listings.
Social media boast with hot buyer cashed up.
Drive by local streets checking who is renovating, painting, skip bin out etc.
Call every legal rep in the area introducing myself. Then “asking do you know anyone thinking of selling” Every person I speak with I would be asking this question.
Friday & Saturday nights first week I’d spend the evening at the busiest pub/club in the area with my business cards then visit this place regularly.
Door knock around current listed / just solds offering a market update. Do 100 per day for 10 days and I guarantee you would find someone selling by the end of the 10 days
Find old appraisals/data in the office and call around those
No agent should ever look to get listings without data… ie they should start out alongside an experienced agent as a PA and progress to sales once they have 300-500 bits of data.
From Ron Tomblin. Hamilton and Ancaster Ontario Canada
I this case I would turn to my friends and family for a referral.
1. Call everyone I personally know & ask “who do they know…”
2. Go doorknob every property I see painting, tree shaping or any kind of renovation work at all.
Knowing what I know after 22 years my go-to would be
I would first ask for any office data that’s not being worked and call it all.
My own office & competitors withdrawn listings would be getting a call, door knock or hand written letter (or all 3)
Door know around sold properties either with in your office or competitors offing a market report or updated property assessment
Ring Ray Wood and ask him if I could have access to Trent Pool …that famous guy from the podcasts so I could get some advice from him! 😎
I’d print off a list of buyers my agency had (privacy compliance done etc) and door knock whatever suburb I could (preferably the one with highest turnover) until I had an appraisal.
Scripting would be a simple: “If I could bring you a legitimate offer that would knock your socks off, would you consider it?”
Call 100 buyer enquiries
I would ask the principal or manager if I could contact past appraisals from other agents that weren’t working them.
Perhaps FSBO’s would be where I’d start. It might be old fashioned and not very sexy but it works.
Ask my manager for an orphaned list of branch contacts
Talk to other agents in office and ask for their open home lists of 1-2 years ago or longer (offer 50:50 split on any listings)
Ask to run other agents open homes (talk to buyers)
Open phone contacts. Scroll to the bottom of the list to see the count. Call 10 contacts a day and talk – Family, Occupation, Hobbies/sports, Goals… and maybe who do they know that requires assistance with their property. Are they contemplating a real estate transaction this year?
Go and introduce myself to a local lawyer, accountant, and mortgage broker and ask for any referrals.
I was a single mum and had no support or advice when I started- My manager had a major health event.
Every agent must have received all the messages from all the real estate gurus- learn everything – Knowledge really makes a difference and you don’t have long to be new.
I had a buyer that was going to be homeless – their house had sold.
I phoned everyone I had ever met and looked like the agent that cared -I genuinely do care. I got my first listing from those prospecting calls and have now sold 4 properties for this family.
Genuinely caring is a great business model
I really appreciate always receiving your emails Ray …Thank you
Kind regards
Shona
In this episode, Lisa sits down with a Bjorn Kunzel who recently attended eXpCon 2023 in Las Vegas. Tune in as they dive into the incredible eXperiences and valuable insights gained from this massive event, where over 6,000 real estate agents from around the world gathered.
🌟 Highlights of this Episode:
🎉 eXpCon 2023 Recap: Our guest shares their awe-inspiring journey at eXpCon, where they spoke on the main stage alongside other top-performing agents, winning awards and recognition. The event, hosted at the Mandalay Bay, showcased eXp's enormous scale and influence in the real estate industry.
🌍 Global Perspective: Discover the staggering difference in scale between real estate industries in Australia and the USA. eXp's CEO, Glenn Sanford, emphasizes the importance of solving problems instead of just selling, revolutionizing the traditional real estate model.
💻 Online Presence is Key: Lisa and our guest stress the significance of a strong online presence in today's real estate landscape. Learn about the platforms that matter and how your online profile serves as your digital resume, helping clients trust and connect with you before they even meet you.
#realestate #eXpcon2023 #realestateagent #onlinepresence #LisaB #BjornKunzel
Lisa B - Dee Mangion joined eXp just over 18 months ago and is thriving in Mackay.
I call her the Queen of Slade Point.
Dee has a wealth of experience in real estate, interior design and renovation.
In 18 short months she has turned her life around and she can also assist you to do the same thing.
That's the power of eXp Realty Australia.
✅ Bjorn Kunzel Top 3 Agent Internationally in eXp Realty
Join us on an incredible journey to Las Vegas! 🎉 In this video, we share the excitement and anticipation as we prepare for a momentous event at eXp Realty. Our very own team member Bjorn Kunzel has earned the prestigious title of the number three international agent Award winner for gross commission, and he’s heading to Vegas for the grand celebration!
Discover the behind-the-scenes excitement as we get ready for this extraordinary experience. From awards and recognition to the incredible collaboration within eXp Realty, we'll take you through the entire journey. Learn about the Icon award, which comes with substantial shares and rewards, and why eXp Realty offers unmatched opportunities for agents.
Stay tuned for more videos as we document our time in Vegas, the eXp con 2023 conference, and the valuable insights we gain from this event. Don't miss out on this incredible adventure, and make sure to subscribe for updates on our Vegas trip!
✈️ Flight: 25th September
🎙️ Speaking Engagements: Representing Australia at eXp con 2023
Follow along, and let's explore this amazing journey together! 🌟
#Exp awards #ExpRealtyAwards #ExpAustraliaAwardsVegas #Exp #ExpRealty
Jodie Curran joins eXp Realty
Jodie Curran joined eXp Realty for a number of very obvious reasons.
She is a power house real estate agent that has been very successful.
She is determined to grow her Jodie Curran exp brand in Australia.
Jodie now belongs to a truly Global company,.
⭐️ Join the A-Team.
💪 Support
🏫 Training
👨🎓 Business Coaching
💰 Amazing commission splits
🖥️ Technology
📕 Trust accounting is done for you
💵 Become a shareholder in the company
🌟 Build a team
💰 💰 💰 💰 Have a business that gives you 5 possible streams of income and a way to build assets.
🥇 The best real estate system in the world.
Reach out to Jodie
Click here
💪 Join the A-Team ❤️ The biggest team in eXp Australia
https://lisab.com.au/ exp explained but different 🙋♀️ What is eXp?
⏰ Here is a 3-minute summary - Bjorn Kunzel
⭐️ Join the A-Team.
💪 Support
🏫 Training
👨🎓 Business Coaching
💰 Amazing commission splits
🖥️ Technology
📕 Trust accounting is done for you
💵 Become a shareholder in the company
🌟 Build a team
💰 💰 💰 💰 Have a business that gives you 4 possible streams of income and a way to build assets.
🥇 The best real estate system in the world.
www.LisaB.com.au
💪 Join the A-Team
❤️ The biggest team in eXp Australia
www.LisaB.com.au
#exp #exprealty #exprealestate #realestate #realestateagents #realestatecoaching
Social media has become an essential tool for real estate agents looking to build their profile and attract clients. With social media, agents can effectively demonstrate their expertise, build relationships, and ultimately grow their business without having to spend a fortune on self-promotion. In this podcast, we will explore the importance of social media for real estate agents and provide practical tips on how to leverage these platforms for success.
Authenticity and Relationship Building
While posting countless updates on Facebook won't directly generate revenue, social media does offer you the ability to demonstrate who you are as an agent and how you can add value to your clients. Instead of focusing solely on sales pitches, prioritise showing people who you really are - your personality, your genuine care for people, strong work ethic, credibility, results, and reputation. By consistently sharing valuable and engaging content, you can establish yourself as a trusted resource and build meaningful relationships with potential clients.
Build Your Audience
The first step in leveraging social media is to build an audience. Start by connecting with your sphere of influence, which includes friends, family, colleagues, and past clients. Add them to your personal and business profiles on platforms like Facebook, Instagram, and LinkedIn. Actively engage with your audience by responding to comments, liking their posts, and sharing relevant content. By nurturing these relationships, you can increase your visibility and gain referrals.
Drive Traffic to Your Website
Your website is your online real estate, your virtual office, and a platform you fully own. Aim to direct traffic from social media platforms to your website, where you can provide more detailed information about your services and capture potential clients' contact information. Include clear and compelling calls to action on your website to encourage visitors to reach out or subscribe to your newsletter. Consider creating valuable resources such as e-books, market reports, or virtual home tours to entice visitors to engage further with your content.
Leveraging Social Media Platforms
If you don't have a personal website, start by focusing on developing a strong profile on key social media platforms such as Facebook, Instagram, Google Business, and LinkedIn. Share consistent and engaging content that showcases your expertise, market knowledge, and listings. Utilise features like Facebook Live, Instagram Stories, and YouTube videos to enhance your visibility and engage with your audience in a more personal and interactive way.
Repurposing Content Across Platforms
Creating content takes time and effort, so maximise its reach by repurposing it across multiple platforms. Once you have established a solid presence on your primary social media profiles, expand your reach by sharing your content on additional free platforms such as Twitter, YouTube, and LinkedIn. By casting a wide net and being active on various platforms, you increase your chances of reaching potential clients and becoming a household name in your local area.
Embrace Video Marketing and Testimonials
Video marketing has proven to be incredibly effective in the real estate industry. Leverage video content to provide virtual tours, share market insights, and highlight success stories. Additionally, consider creating video testimonials from satisfied clients to build social proof and establish trust with potential clients. Videos are engaging, shareable, and help you stand out from the competition in a crowded digital landscape.
In conclusion, social media offers an incredible opportunity for real estate agents to build their brand, expand their reach, and attract clients. By focusing on authenticity, relationship building, and consistently sharing valuable content, agents can establish themselves as trusted resources and become household names in their local communities. Embrace the power of social media, leverage video marketing, and let your expertise shine through the digital world to grow your real estate business to new heights.
James has been in real estate for over 35 years. He has achieved many many accolades. One amazing achievement, over the past 5 years he’s been ranked in the top 3 real estate agents in Australia.
Another amazing achievement is that he has 6 children and 2 grandchildren.
James also provides training to real estate agents - https://www.jamestostevintraining.com